How Do You Feel About Big Beauty Company Blogs? - Makeup and Beauty Blog
Lancome is the latest makeup powerhouse to dive into the world of dazzler blogging.
The company recently started The Lancome Weblog, a dazzler weblog edited by Lancome PR folks, that features updates on Lancome launches, company news and giveaways.
Bring out the BIG guns
Information technology's bear witness of a growing trend among big companies in the beauty industry. They're all starting blogs!
Final twelvemonth Sephora started Beauty and the Blog.
Stila recently added a dazzler blog-esque feature to their site called Sarah Says.
And MAC is twittering updates straight from Way Week. They besides make a news widget available to other bloggers for posting on their own blogs. It displays alerts on visitor-sponsored events and product releases.
The big players are becoming more and more involved in blogging, and it's a trend that'due south picking up steam.
Why?
Because companies want to connect with their customers on a personal level.
What does it mean for the average Jane?
Well, without a doubt it means quicker access to product announcements and promotional material, and it ways a more conversational, interactive arroyo by beauty companies than we've probably ever seen before. Practiced stuff, right?
Is that all it ways?
For the most office, I think and so, but the beauty biz blogs that rise to the top are going to exist the ones that consistently provide valuable info to readers and do so in a way that feels natural and sincere.
They'll be the blogs that don't get trapped in the blur betwixt marketing and stance, and they'll be the blogs that don't sound like they're written by teams of lawyers or marketing pros — or if they do sound like they're written by lawyers or marketing pros, they'll give abroad lots of complimentary stuff, LOL! 🙂
Unfiltered opinion?
Like any established medium, blogging has gotten the attending of the large kids now.
Can you imagine the mania that would ensue from a MAC company blog? "Outta my way, bitches! I gots to go to a computer IMMEDIATELY!"
How do you feel nearly this trend?
I'm curious to hear what you guys think…
Your friendly neighborhood dazzler addict,
Karen
Reader Interactions
Source: https://makeupandbeautyblog.com/news/how-do-you-feel-about-big-beauty-company-blogs/
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